The Misguided Allure of Deep Tracks


New Member
Seldom does a week go by that Radio Discussions does not have a number of posts about short playlists, too much research, not enough play of "oh wow" songs.

Jon Coleman, one of the best researchers our industry has known, wrote a blog piece on this subject this week.

Everyone who things that the station they listen to should expand its playlist should at least read this piece. It's based on Jon's many, many decades of researching and talking to our listeners.


New Member
Do you have a link to the article?

What you say is true. 25 years of music research under my belt, and I’ve reached the same conclusions. DEEP CUTS are what people in radio want, not necessarily what the listeners want, no matter what they say. If you want ratings, you have to stick with the hits and can’t go too deep.
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