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I've separated this one as it's the opposite viewpoint - the audience. A live performance must be a dialog, and so the audience, which you haven't picked and varies in quality, has a significant input. If all they want is a live performance of exactly what's on the CD... If, on the other hand...

1. There's an old management principle: you get two out of three, pretty, quick and cheap. You want income, ie cheap's not on, so you've got to make it pretty, ie popular, and quick, ie cutting-edge. That means you have to lead the genre, having something relevant to say. 2. If you're unknown...

Former Program Controller, University Radio Loughborough 1975-8