Cheshunt Radio Vacancy - Part time home based Radio Sales Executives


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ROLE: Part time home based Radio Sales Executives

Cheshunt Radio is a Local Commercial Music, Local News and Events Radio Station founded in 2016. We are based in Cheshunt, Hertfordshire and planning to broadcast on an DAB FM Frequency this year so that we can reach out to a wider audience.

Cheshunt Radio is currently seeking Part time home based Radio Sales Executives.

Radio Sales Executives are responsible for generating the income for commercial radio stations from advertising sales and sponsorship. This involves selling the benefits to agencies and clients of radio as an advertising medium. The role is target-driven, with the main aim being to achieve agreed revenue targets on a regular basis.

You will be expected to work closely with colleagues involved in marketing, sponsorship, promotions, events, publicity and programming. You will also need to ensure that station output supports revenue generation and that clients receive a consistently high quality of service.

The main duties of a Radio Sales Executive include: establishing and developing long-term business relationships; sourcing, identifying and securing new business opportunities; generating creative solutions for clients; presenting campaign proposals; making the sale; and delivering accurate reports and forecasts of revenue.

Radio Sales Executives may work in a small team for a single station, or as part of a larger regional or national department, serving a number of stations or radio brands. Some of the work is office-based, but they must also spend time out of the office meeting with clients and prospects, making presentations, and attending events to network with clients or pursue prospects.

The role includes routine administrative work: maintaining records, producing reports.

You don’t need a formal qualification to be a Radio Sales Executive. You could work your way up from an entry-level role in sales, without a degree. It would be an advantage to have a degree in business management, marketing or communications.

You will need to have excellent sales skills and the drive to sell

  • have strong business skills and the ability to make accurate revenue forecasts
  • have the confidence and determination to pursue leads, overcome obstacles and secure deals
  • be able to handle rejection
  • have excellent writing and presentation skills
  • have excellent communication skills, complemented by diplomacy
  • be familiar with the potential of digital communication channels for advertising and marketing campaigns
  • be able to think creatively and generate original ideas
  • pay close attention to detail
  • be able to work calmly effectively under pressure, react quickly, and meet tight deadlines
  • have knowledge of the law, ethics and industry regulations around radio sales
  • understand when it is necessary, and how to acquire, the relevant clearances and licences, including copyright and music clearances
  • understand the requirements of the relevant health and safety legislation and procedures
  • have strong IT skills, including word processing and data handling
  • have knowledge of the radio market, different station and programme styles, and audience demographics.

    The position of Radio Sales Executive is currently offered on a commission only basis with unlimited earning potential including bonuses.

    If you feel you have what it takes then we are keen to hear from you. Please send your CV and a covering letter detailing any relevant experience to