One of the most overlooked areas of promoting your internet radio station is choosing your genres wisely. In addition to your choice of genre the formatting is also important. You should choose genres that accurately reflect what your radio station plays. We recommend you choose 3 or 4 genres that best fit your station. Simply using the genre 'Various' or 'All' is a bad idea. Your genres should be separated by spaces. Using commas or any other delimiter is just a waste of the space. Most internet radio directories give extra impressions in their results to certain popular pre-defined genres. You should be taking full advantage of this by selecting 3 or 4 of those genres (that match your station) for your radio stations encoder settings. Our tag cloud on our internet radio directory shows popular radio genres based on listeners. You could use this as a rough guide. Its also worth mentioning that you shouldn't underestimate niche genres people may search for. These tend to have less competition than say Rock, Pop or Dance.